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Promotional portal of the sights
Mladá, Michaela ; Černá, Jitka (advisor) ; Blinka, Roman (referee)
The theme of the work is an Internet promotion of the sights with a help of a functional Web portal. The work explores the possibilities of Internet marketing, the beginnings of the implementation of the portal and its sustainability in the coming years. Describes a method of benchmarking and analyzes its use in specific examples of similar databases in the world. In terms of funding the site, the work involves projects for grant application. The goal is to propose the conditions for creation and implementation of the promotional portal of the sights.
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Entrepreneurship Purpose and Realization within the Domain of Czech Internet
Zimák, Radek ; Bruckner, Tomáš (advisor) ; Burkoň, Lukáš (referee)
This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion used on the Internet. There are described advantages and disadvantages of banner advertising, contextual advertising, email marketing, search engine marketing (SEM), social networks and affiliate marketing. The final part of theoretical section of the thesis is dedicated to the possibilities of propagation efficiency measurements. Practical part of the diploma work introduces author's own business concept and its business model. The description of specific methods of propagation realized in congruence with the noted business concept follows.
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